Reference · Own brand

orangeblue — the complete presence of a cosmetics brand

Product images, online shop, landing pages, packaging and print — how a cosmetics brand runs its entire visual presence from one source.

Full transparency: orangeblue is our own brand. This case study shows no commissioned work but what we put our own money behind — every service we offer, in daily use.
Brand
orangeblue cosmetics
with men's line BeCool
Industry
Cosmetics & beauty
skincare and decorative cosmetics
Services
3D product rendering · Web design & shop · Landing pages · Packaging & print
Live
Four shops: DE · EN · FR · PT
The task

Corporate presence, SME budget

A cosmetics brand lives on images: every new product, every variant and every set needs flawless pictures for shop, advertising and packaging — continuously, not once a year.

With classic photo shoots that means: book a studio, ship samples, wait for appointments — from scratch with every product change. orangeblue needed a way that works permanently on the budget of a medium-sized business.

3D rendering of a hyaluronic skincare set made up of several cosmetic products
3D rendering of several lipsticks arranged as a group
3D rendering of two lipsticks as a sculpture against a blue background
3D rendering of the Orange Blue setting spray
Landing page hero of the anti-ageing skincare with the day cream rendering in use
Solution, part 1

Product images without a photo shoot

All product images of the brand are created as 3D renderings — from the single jar to lipstick groups to the complete skincare set. Modelled once, every product delivers every angle, every variant and every staging on request.

The result is a visual world of a piece: same light, same material look, same style across the entire product family — even when years lie between two products.

Solution, part 2

Selling in four languages

Sales run through four shops — German, English, French and Portuguese — flanked by landing pages that each serve exactly one product and one topic: one page, one search term, one goal.

Header of the French product page: lipstick “Mat — sans dessécher” on cocoa butter
Header of the French product page: night cream “Régénère pendant la nuit”
3D rendering of the BeCool intimate cleansing foam
Solution, part 3

A brand you can touch

Packaging design and print advertising close the circle — here for BeCool, the brand's men's line. The ad uses the same 3D renderings as shop and packaging: one identity, every channel.

That is exactly the advantage of a presence from one source: there is no friction between photographer, agency and web developer — image, packaging and website are created in the same place.

What it brings the brand

Three things that otherwise would not work

No shoot appointment, ever

Since the first model, not a single product photo has been taken in a studio. New variant, new set, new campaign — everything comes from the existing 3D models, without shipping samples or waiting for appointments.

Ready to sell before production

Shop listing, landing page and ad can be in place before the first batch leaves the factory — the renderings need no finished product, only dimensions and print files.

One image, every channel

From four shops to the landing pages to the print ad: the same renderings, the same visual language, four languages. The brand looks the same everywhere — because everything comes from the same hand.

From ongoing operations

Campaign visuals — from the same models

Each of these visuals uses the existing 3D models: new light, new staging, new headline — no new shoot. This is how shop banners and ads are created in days instead of weeks, in German as well as French.

Campaign visual eyeshadow palette: your everyday nude — complete, with colour swatches
Campaign visual: three shades, three minutes, done — palette, brush and clock
Campaign visual: from rosé shimmer to almost black — fanned-out colour swatches
Campaign visual: finally nude for every undertone — two palettes on marble
Campaign visual night cream: regenerates overnight — jar at the night-time window
Campaign visual night cream: plumps up fine lines — jar, packaging and water drops
Campaign visual eyeliner: drawn in the morning, still there in the evening
Campaign visual BeCool: your shower soap does not belong here
And your brand?

The same works for you

Whether just the product images or the complete presence — tell us about your product, and we will tell you honestly what makes sense.